Digital Marketing Trends Essential for Your Brand in 2021
The landscape of digital marketing is changing constantly. And if your digital marketing efforts are obsolete, you are actually limiting the reach as well as the influence of your brand. It might be possible that you are unaware of some of the digital marketing trends that work at present while there might be some other methods that you forgot to implement in your Digital Marketing Company.
This is the reason why you need to freshen up your digital marketing efforts by knowing them in the first place. So, do not let your competitors go ahead of you, instead follow these top digital marketing trends that are essential for your brand in 2021. Here you go!
1. Direct Messaging
In the race to get to know their customers better, many brands nowadays are taking their conversations with customers to direct messaging or DMs. It is on the way to become a greatly implemented digital marketing trend this year.
You also might have heard about DMs in various social media sites where you can reach out to a person by directly messaging them in their inbox. And when you do that, you feel more secure and personal to talk to that person.
By implementing messaging apps such as WhatsApp, Messenger, Viber, etc. a Digital Marketing Company can build a strong connection with your customers. As a result, they can easily communicate with you to share their pain-points, inquiries, and so on.
2. Shoppable Posts
Previously brands used to wonder how to engage their followers on social media with their digital stores. In 2021, it is possible with social commerce.
In fact, social commerce involves buying products through ads or posts featuring on social media sites. And the good thing it brings to customers that, they are not required to leave the app or site for buying them.
After the launch of Instagram Checkout in 2019, shoppable posts are getting even more attention than ever because they make sense and provides ease of shopping. According to a study, a minimum of 54% of social media users utilizes shoppable posts to research products. So, if you are a Digital Marketing Company, you can include this new age marketing technique to increase your reach and sale.
3. Micro-influencer marketing
Influencer marketing is in the industry for quite some time now. The results of this type of digital marketing services give are commendable to widen your brand reach. But the pricing list and payment table involved in working with the big-time influencers is also heavy. Global enterprises can easily afford them in their game, but what about those small-sized and medium-sized brands?
What they do instead of top-tier influencers is that they work with micro-influencers. It is basically a term referring to small as well as medium-sized influencers having narrow niches. They are famous enough to influence people, still connected with their social media followers, and they are not so much overloaded with many sponsorship offers.
The benefits a Digital Marketing Company can reap by working with them are affordability and better engagement rates as they are still connected with their followers which give customers a genuine experience.
4. Featured snippet optimization
The reason why there is a regular change in digital marketing trends is due to the rapid change on the platforms on which they depend. Take the example of Google; it updates its algorithms many times in a year. You cannot control these changes, obviously, but you can adjust yourself in the flow and become smarter to evolve with the change.
Nowadays, search queries include featured snippets displaying on the first page. Hence, it gets more clicks as compared to other results. This is why a Digital Marketing Company must include snippets while creating contents for your website and optimize it well.
5. Interactive emailing
Email is evergreen as ever. But in order to increase your brand reach and generate more leads, you need to send highly interactive and polished emails to your customers.
In 2021, a Digital Marketing agency is required to send emails that resemble and function like a web page, incorporating a call to action (CTA), and other clickable buttons to increase interaction.
Video blogs have become widely famous these days and are growing with the success of Instagram Stories, YouTube, Snapchat, etc. These vlogs are direct and more personal top create a direct connection with your customers.
Being a Digital Marketing Company, you can also include vlogs in your marketing campaigns to grow your brand even more.
So, these were some of the top digital marketing trends essential in 2021. Implement them in your digital marketing efforts to reap the great benefits coming to your Digital Marketing Company.